Main Article Content
Nowadays, thousands and millions persons are shopping on the web. The primary purpose of this study is to analyse the online shopping behaviour of consumers in Thoothukudi district.
The main objectives of the study areas below.
- To study the socio-economic status of the consumers.
- To know the frequency of online purchase and monthly spending
- To understand the the effect of socio economic characteristics on awareness about online shopping
- To find satisfaction of daily internet access and perceived online buying
- To examine the consumers experience benefit from online shopping