Main Article Content
Women have started actively participating in investing their surplus money, though it all depends upon the various parameters such as degree of their risk taking capacity, influence of family members/friends, etc,. Hence the study is focused on the impact of personal or demographic / socio economic factors like, Age, Education, Occupation, Income, Sources of Awareness of women investors, on the selection of investment avenues. Frequency analysis, Cross Tabulation and Chi Square Test were used to find out whether all the personal factors influenced the selection of investment avenues. Friends/ Co workers and Broker / Financial Advisors mostly affected the women investors, towards the selection of investment avenues. The study also found that many women investors preferred to invest in risk less investment avenues like, Post office, Bank, Insurance and Gold.