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The CRM Practices followed by banks determine the survival and growth of banking sector in the country. The global exposure of to-days bank customers has increased their expectations on the services rendered by banks. Though the factors influencing the CRM practices of banks considerably known through academic and empirical efforts, the continued attempt on this field is inevitable given the changing nature of customers and bank operations. An attempt has been made in this paper to identify the new set of factor –determinants influencing the CRM practices of banks. The analysis has given five factors solution. They are 1.Product and Service Factors, 2.Responsiveness Factors.3.Physical Facilities Factors4.Employees Attitude Factors, 5.Promotion Factors. They are elaborated in this paper.

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Kumar, D. D. A. (2019). A Study on Crm Practices of Public Banks in Theni District. Thematics Journal of Geography, 8(8), 448-452. Retrieved from