Main Article Content

Abstract

In competitive banking environment, customer satisfaction is considered as most imperative factor for the success of banks. To attain the high level of customer satisfaction and to retain the customer base, it is important for the banks to deliver quality services to its customers. The main objective of the study is to study the level of customer satisfaction towards technology services provided by SBI and to estimate the performance of SBI based on the service provided. For this purpose a sample of 120 customers was collected. Convenience sampling was used. The data were analyzed with percentage analysis, mean score, chi-square and ANOVA as tools. The conclusion is that there is a need for SBI staff to have training in the areas of technology and interactive skills.

Article Details

How to Cite
Jayanthy.S. (2019). A Study on Customer Satisfaction Towards Technology Services Provided By State Bank of India in Tiruchirappalli . Thematics Journal of Geography, 8(8), 395-402. Retrieved from https://thematicsjournals.org/index.php/tjg/article/view/16073