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Before a person starts practicing medicine and surgery, he has to acquire sufficient knowledge about the structure of the body, the functions of different organs, the inter-relationship among different body organs. Similarly, a person can hope to understand and tackle problems of business properly only if he has some knowledge of the business world. Banks are now functioning in a highly competitive environment.  Several branches of different banks compete with each other in the same business or residential area.  If the customer is not satisfied with the services rendered or the behaviour of banks employees, they are at liberty to switch over their banking transactions to another bank. The bank who looses the customer, looses the business from the customer.

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How to Cite
Manjini .T. (2019). A Study on Customer Attitude Towards Banking Services in Tiruchirappalli. Thematics Journal of Geography, 8(8), 351-358. Retrieved from