Impact on Consumer Behaviour of Cosmetic Products in Trichirappalli

Abstract

The research attempts to study the consumer behavior of cosmetic products in an Indian setting, specifically with reference to Tiruchirappalli District. The purpose of this paper is to investigate the various factors that have impact on buying decision of consumers. In this paper, respondents were selected by convenient sampling method and data was analyzed and interpreted with the help of statistical techniques. The study reveals that different factors have significant influence on buying behavior. This study also contributes to the knowledge of how cosmetic companies will be able to understand buying habits of the consumers.