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Consumer satisfaction is important to the marketer because it is generally assumed to be a significant determinant of repeat sales, positive word-of-mouth, and consumer loyalty.  Satisfaction is important to the individual consumer because if reflects a positive outcome from the outlay of scarce resources and the fulfillment of unmet needs. Satisfaction is a post choice evaluative judgment concerning a specific purchase selection.  Although attitude like, the concept of satisfaction is distinguished from attitude toward the product or brand, which represents a more generalized evaluation of a class of purchase objects.  In fact, satisfaction has been established as a key causal agent responsible for experience based attitude change.

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How to Cite
Ahmed, M. A. S. (2019). A Study on Customer Satisfaction With Reference To Shopping Malls in Trichy. Thematics Journal of Geography, 8(8), 312-318. Retrieved from