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Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing. Environmentalism has fast emerged as a worldwide phenomenon. Marketing organizations too have risen to the occasion and have started responding to environmental challenges by practicing green marketing strategies. The awareness of the Green marketing is increased among the Indian consumers. Many of the manufacturers are following Green marketing practices in India.

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How to Cite
Vishal J. (2019). A Study on Green Marketing with Special Reference in Virudhunagar District. Thematics Journal of Geography, 8(11), 256-262. Retrieved from