Customer Perception of Chitty Business of Kerala State Financial Enterprises Limited –A Case Study of Thalayolaparambu Branch

Abstract

Kerala State Financial Enterprises (KSFE) is a Miscellaneous Non-Banking Financial Company(NBFC) and is fully owned by the Government of Kerala. KSFE is the only Chitty Company owned by the Government in the Whole of India.Chitty is the main product of KSFE.It is a unique financial product, which blends the advantages of both investment and advance.It is a risk free safe haven for the public as KSFE conducts onlychitties. It is fully governed by the provisions of Chit Fund Act 1982.The instalment per month for chitties range from Rs 1000 to Rs 500000 and the usual duration of chitties are 30 months,40 months,50 months ,60 months and 100 months.