A Study on Brand Preference of Rural Consumers towards Household Goods in Thoothukudi District

Abstract

Household goods that are used in the home in order to ease the work are identified as household goods. They include Mixer Grinder, Refrigerators, Electric Fan, Washing Machines, Televisions and DVD Player etc. The main advantage in household goods eases the consumer’s burden of daily routine life. They lead more comfortable life.  Refrigerator, Mixer Grinder, Washing Machine, Television etc., which were considered as luxuries a decade ago, have almost become necessaries of our life. In fact everyone feels the need for owning these goods.