Product Selection and Product Preference Criteria of Women For Household Consumer Durables

Abstract

The likelihood of product selection for self as well as for family and family members among women in the household is analyzed here. This chapter also attempts to evaluate product selection criteria of the respondents (women) along with identifying the factors that influence the product preference empirically. The following part of the chapter provides tabulation and interpretation of the results. The distribution of the respondents across five opinion levels ranging from very unlikely to very likely in respect of selecting products such as clothing, footwear and cosmetic items for self is reported.