A Study on E-Commerce on Global Marketing

Abstract

Marketing is one of the business function most dramatically affected by emerging information technologies. Because marketing is so inherently communications – intensive, network technologies are particularly useful. The well known marketing guru, Philip Kotler, in his book on marketing makes the following observations about marketing: “ I have had a 38 years romance with marketing and continue to be intrigued when we think that finally we understand marketing, it starts a new dance and we must follow it as best as we can “. That is internet providing companies, new channels of communication and interaction that can create closer yet more cost – effective relationships with customers in sales, marketing and customer support.