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As there is advances in telecom industry, sim card brand and more features are introduced in day to day life. Indian market is the second largest market after china for mobile phones headsets. These are introduced to become crucial for increasing customers and also market share. Recently Reliance Jio sim has launched in telecom industry which offers internet services. The main motive of this industry is to penetrate the rural market and to have smartphones with internet accessibility. It seems to be good transformation of mobile phones from personal diary, camera and music player.