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The customer plays a vital role in every organization without customer we cannot sell the product in the market. Maintaining the relationship with the customer is a difficult job of the organization. Customer relationship management (CRM) include customer satisfaction, evolving customer profiles, simplify marketing, sales process, provide better customer service, discover new customers and increase customer revenue, across sell products more effectively.


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How to Cite
Raj .E, S. (2019). Impact on Customer Relationship Management in Indian Overseas Bank in Chennai. Thematics Journal of Geography, 8(12), 509-514. Retrieved from