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The tourism industry in India is substantial and vibrant, and the country is fast becoming a major global destination. The present paper has taken an in-depth review of the promotional challenges in tourism industry and focused on the entrepreneurs in tourism business. The entrepreneurs in tourism industry are facing many challenges in promotion of their services. This study made an attempt to explore the solution to these challenges.

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How to Cite
Sridevi U. (2019). A Study on Tourism Promotional Challenges in Tamil Nadu. Thematics Journal of Geography, 8(12), 269-275. Retrieved from