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White goods are the goods that are painted white or enameled white. These products were previously manufactured with a white enamel finish but are now colored. White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc. This paper describes the theoretical concepts of white goods, branding and social media marketing in context. The paper also studies the theory contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban and rural areas.

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How to Cite
Ajith M. (2019). Branding White Goods Through Social Media - An Overview. Thematics Journal of Geography, 8(12), 251-257. Retrieved from