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Gold ornaments playing a key role in the life of keralites. They buy gold ornaments not only for wearing but also for investment.The increasing number of jewellery shops in kerala, especially in northern part (Kannur) reveal their fascination with yellow metal.Bhima Gold is an old retail company in India, with it's history prevailing over 92 years .In this study a survey has been conducted to know the customer satisfaction towards Bhima Gold in kannur city. It is found that the customers who remarked ' excellent” are highest between 25-35 years of age and 'lowest' between 35-45 years of age.

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Poovarasan. K. (2019). Impact on Customer Satisfaction Towards Bhima Gold With Special Reference To Kannur City . Thematics Journal of Geography, 8(8), 487-492. Retrieved from