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In modern day’s world Electronic commerce or business is more than just another way to prolong or develop existing business practices. Rather, e-commerce is a paradigm shift. It is a “disruptive” innovation that is radically changing the traditional way of doing business. Electronic commerce is showing remarkable business growth in our country. Backed by enlarged online user base & mobile phone presentation, Indian e-commerce has seen impressive growth in the last few years. The present study has been undertaken to describe the strategic of e-commerce growth in India – An overview.

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How to Cite
Pavithra.J. (2019). Strategic E-Commerce Growth in India – An Overview. Thematics Journal of Geography, 8(8), 403-408. Retrieved from