Main Article Content
The study discusses about the behavior of investors towards the various investment alternatives with special reference to Tiruchirappalli district. The sampling method used was the convenient sampling with sample size as 120. The tool used for data collection is questionnaire. The tools used for the purpose of analysis are simple percentage analysis & ranking method. It is concluded from the study that the investors are monitoring their investments on a weekly basis. The prime most important objective of the sample investors is return factor. The investors are making their investments on a medium term basis. The sample investors are considering liquidity as the important factor before making their investments. The front runner for the investors to make their investment is friends.