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The purpose of this paper is to determine the importance of service quality dimensions on customer satisfaction. The association between various dimensions of service quality and customer satisfaction is determined. The study is based on questionnaire method that is primary method of data collection. Simple Random Sampling was adopted and the sample size is 50. Descriptive Research Design is followed in this study. The study was carried out in automotive industry. From the analysis we can see that the dimensions of service quality like tangibility, reliability, responsiveness, assurance and empathy are positively associated to customer satisfaction.

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How to Cite
Vignesh .M. (2019). A Study on Service Quality in Achieving Customer Satisfaction. Thematics Journal of Geography, 8(11), 299-303. Retrieved from