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In India FMCG sector does play a vital role in economic development. It is the 4th largest sector so far as revenue is concerned. In India the major share of market is ruled by the foreign MNCs. In this research paper the researcher would discuss about how an infant Indian company, Patanjali Ayurveda Ltd. Is combating the foreign big firm in all most all segments of this sector.


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How to Cite
Archana, K. (2019). A Study on Pathanjali Products –Case Study. Thematics Journal of Geography, 8(12), 1019-1023. Retrieved from