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Strategic planning is as a process of analyzing its strength and weaknesses in its current and prospective markets. Strategic planning also evaluates the present situation and decides where it wants to reach. The strategic planning defines the activities and action plans to achieve its aims. Marketing campaigns of tourism are the action plans based on the strategic planning for tourism development. ‘Campaign’ describes about the co-ordinated programme of marketing activity in general field of promotion and distribution, designed to influence and mould customers behavior.

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Iniyavan. V. (2019). A Study on Food Festival At Global Venues in Indian Tourism. Thematics Journal of Geography, 8(12), 246-250. Retrieved from