Relative Influence of Peer group on Consumer Decision Making Process- A Comparative Analysis of Nagpur and Bhopal City

Abstract

In the present scenario, where market is becoming the prime mover and the mechanism accepted worldwide to achieve higher rate of growth with control fiscal deficit, It is necessarily to understand the change occurred in the life style and as well in consumption pattern, the analysis of the changes in the consumption behavior is now essential to understand not only the function of the market but to study the factor affecting the behavior of consumption. Global environmental changes cannot be understood unless the consumption pattern is taken into account.